This Privacy Policy forms part of the Terms and Conditions city44. By using the city44 platform, you consent to the collection and use of your personal data as described in this document.
Table of Contents
Privacy Commitment
Your data will not be sold or shared without your consent. City44 complies with international data security standards.
Introduction to City44's Privacy Policy
At city44, member trust is our most valued asset. From day one, we have placed personal data protection among our highest priorities in every decision we make. We understand that when you register and play on the city44 platform, you are entrusting us with sensitive personal information — and we take that responsibility with the utmost seriousness.
This Privacy Policy is provided to give you a clear and transparent overview of how city44 manages your personal data. We avoid confusing legal language or vague terms — instead, we strive to explain everything in a way that is easy for Malaysian players to understand.
This policy applies to all users of the city44 platform, including unregistered visitors, registered members, and any party interacting with city44 services through our website, mobile app, or official communication channels.
1 Personal Information We Collect
City44 collects your personal information through several different methods depending on how you interact with our platform. The following are the main categories of information we collect:
| Data Category | Examples of Information | Purpose of Collection |
|---|---|---|
| Identity Data | Full name, date of birth, IC number, selfie photo | KYC verification, fraud prevention |
| Contact Data | Email address, phone number, residential address | Account communications, transaction verification |
| Financial Data | Bank account number, bank name, transaction records | Processing deposits and withdrawals |
| Technical Data | IP address, device type, web browser, operating system | Account security, platform improvements |
| Behavioural Data | Game history, betting patterns, active session times | Responsible gaming, personalised recommendations |
In addition to information you provide directly, city44 also collects data automatically via cookie and tracking technologies when you use our platform. This includes information about pages you visit, session duration, and actions you take within the platform.
City44 only collects data that is genuinely necessary for the stated purposes. We do not collect excessive or irrelevant information beyond the services we offer.
2 How We Use Your Personal Data
The personal information we collect is used solely for legitimate purposes directly related to delivering city44's services to you. The following are the primary purposes for which your data is used:
- Account management: Creating, verifying, and maintaining your city44 account, including processing registration and identity verification through the KYC process.
- Transaction processing: Processing all deposits, withdrawals, and other financial activities securely and accurately, ensuring your funds reach the correct destination.
- Platform security: Detecting and preventing fraud, hacking, multi-account usage, and any suspicious or rule-violating activity.
- Service communications: Sending important notifications regarding your account, transactions, the latest promotions, and policy updates that affect your use of the platform.
- Service improvements: Analyzing usage patterns to improve the user experience, develop new features, and optimize platform performance.
- Legal compliance: Fulfilling legal obligations, complying with directives from relevant authorities, and maintaining records required for audit purposes.
- Responsible gaming: Monitoring gameplay patterns to identify members who may need responsible gaming support.
We do not use your personal data for any purpose other than those stated above without first obtaining your additional consent.
3 Information Sharing & Disclosure
City44 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We only share your information in the following limited and controlled situations:
- Approved service providers: We share necessary data with third-party service providers that assist us in operating the platform, including payment processors, identity verification providers, and customer support platforms. All such providers are bound by strict confidentiality agreements.
- Legal requirements: When required by law or court order, city44 will disclose the necessary information to the relevant authorities. We disclose only the minimum required information in such situations.
- Business transfers: In the event of a company merger, acquisition, or asset transfer, member data may be transferred to the new entity, which will continue to be bound by this Privacy Policy.
- With your consent: In any other situation that requires sharing your data, city44 will obtain your explicit consent beforehand.
All third-party service providers working with city44 have undergone rigorous security screening and are required to comply with data protection standards equivalent to our own.
4 Data Storage & Security Measures
The security of your personal data is city44's top priority. We implement multiple layers of technical and organizational protection to ensure your information is always safeguarded against unauthorized access, use, or disclosure.
Key security measures we employ include:
- 256-bit SSL Encryption: All data transmitted between your device and city44 servers is encrypted using 256-bit SSL technology, the latest industry standard.
- Encrypted data storage: Sensitive data such as financial information and identity documents are stored in encrypted format on secure servers.
- Internal access controls: Only city44 staff with legitimate business needs are permitted to access member data, and all access is recorded and monitored.
- Regular security testing: The city44 platform undergoes regular penetration testing and independent security audits to identify and address any vulnerabilities.
- Two-factor authentication (2FA): 2FA is available for all member accounts, adding an extra layer of security beyond your regular password.
Your personal data is retained for as long as necessary to fulfil the original purpose of collection and any related legal obligations. Financial transaction records are kept for a minimum of seven (7) years in line with standard financial compliance requirements. After the retention period ends, data will be securely deleted using methods that ensure it cannot be recovered.
5 Cookies and Tracking Technologies
City44 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit the city44 website.
We use several types of cookies for different purposes:
- Essential Cookies: Required for core platform functions such as login authentication and session security. These cookies cannot be disabled without affecting platform functionality.
- Performance Cookies: Helping us understand how members use the platform, which pages are visited most frequently, and where improvement opportunities exist.
- Functional Cookies: Allowing the platform to remember your preferences such as language, display settings, and saved login details for your convenience.
- Analytics Cookies: Used to analyse traffic and usage patterns on an aggregated basis, helping us make better decisions about platform development.
You can manage cookie settings through your web browser. However, disabling certain cookies may affect the functionality and your experience on the city44 platform. For more information on managing cookies in your browser, please refer to your browser's help section.
6 Your Rights as a City44 Member
As a city44 member, you hold several important rights regarding your personal data. city44 fully respects and facilitates the exercise of these rights:
Right of Access
You have the right to request a copy of all personal data we hold about you. Requests will be processed within 30 business days.
Right of Rectification
If your personal data is inaccurate or outdated, you have the right to request a correction through your account settings or our support team.
Right to Erasure
You may request deletion of your personal data upon account closure, subject to any active legal retention obligations.
Right to Object
You have the right to object to the processing of your data for direct marketing purposes at any time by contacting the city44 support team.
Right to Data Portability
You may request your data in a machine-readable format for transfer to another platform should you choose to do so.
Right to Restrict Processing
In certain situations, you may request that city44 restrict the processing of your data while your request or complaint is being resolved.
To exercise any of the above rights, please contact the city44 customer support team through the official communication channels available within the platform. We will respond to your request within a reasonable timeframe and inform you of the action taken.
7 Children's Data Protection
City44 strictly prohibits individuals under the age of 18 from registering or using our gambling platform. We do not knowingly collect personal data from minors.
Should city44 discover that personal data of a child has been collected without our knowledge, we will take immediate steps to:
- Immediately deleting all information related to that minor from our systems.
- Closing the associated account and freezing any transactions that may have taken place.
- Reporting the incident to the relevant authorities where required.
Parents or guardians concerned that their child may have registered on city44 are encouraged to contact our support team immediately so that appropriate action can be taken without delay.
8 Amendments to This Privacy Policy
City44 reserves the right to update or amend this Privacy Policy from time to time in line with changes in legislation, technological developments, or changes in our business practices. Any amendments will take effect after we have provided reasonable notice to members.
How we notify you of amendments to the Privacy Policy:
- Email notifications to all registered members at least seven (7) days before changes take effect.
- In-app or on-site notifications clearly visible within city44.
- The "Last Updated" date at the top of this page will always reflect the latest version of this document.
Your continued use of the city44 platform after the effective date of any changes constitutes your acceptance of the amended Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.
9 How to Contact Us Regarding Privacy
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, the city44 Data Protection Officer team is ready to assist you.
You can reach us via:
- Official email: [email protected] (displayed as text only)
- In-platform support ticket system on city44 (login required)
- Live chat available 24/7 on the city44 platform
We are committed to responding to all privacy-related inquiries within 48 business hours. For more complex cases such as data access requests or deletion complaints, the resolution period is 30 business days from the date of receipt of a complete request.
For general enquiries about your account and services, please visit our FAQ page, which contains answers to the most frequently asked questions by city44 members.
City44's Privacy Commitment
We go beyond mere legal compliance — we want to be a platform you can genuinely trust. Every decision we make regarding your data is grounded in the following non-negotiable principles.
We only collect what is strictly necessary — nothing more.
You always know what we do with your data.
You can access, correct, or delete your data at any time.
Encryption and security audits run continuously 24/7.
Privacy FAQ
Why Your Privacy Is Safe with City44
Military-Grade Encryption
All data transmitted and stored on the city44 platform is protected with 256-bit SSL encryption — the same technology used by leading banking institutions worldwide to ensure your information cannot be stolen or intercepted.
Data Never Sold
City44 operates on a foundation of trust. Your personal information has never been and will never be sold to advertisers, marketing companies, or any third party. Your data belongs entirely to you.
Secure KYC Verification
Our KYC process is designed to protect your identity. Identity documents you submit are stored in a fully encrypted environment and accessed only by specially trained verification staff.
Full Notification Control
You have full control over the types of communications you wish to receive from city44. Unsubscribe from promotional emails at any time through your account settings without affecting important security-related communications.
Detailed Account Activity Log
Monitor all your account activity through detailed logs — from logins and password changes to financial transactions and settings updates. You will be notified immediately of any suspicious activity.
Independent Security Audit
The city44 platform undergoes regular security and privacy audits conducted by accredited independent firms, ensuring our data protection practices consistently meet or exceed the latest industry standards.
Play with Peace of Mind – Your Privacy is Protected
Join over 500,000 members who trust city44 as their favourite online gaming platform. Your data is protected, your transactions are secure, and your enjoyment is guaranteed.